The Next Generation of Scientists

In a world where only 14% of engineers are women, it’s time for the pink aisle to be disrupted. Girls are finally getting access to a variety of toys that open their minds to explore science, technology, engineering and math. STEM has been a hot topic in the toy industry lately, and we’ve found another great company that encourages girls to venture into this exciting field.


GoldieBlox founder and CEO, Debbie Sterling, majored in mechanical engineering and product design. She never considered engineering as a career option until a high school teacher suggested for her to study it in college. At university she was troubled by how few women were in her program, and subsequently became dedicated to introducing the joy of engineering to young women through these inventive toys.

Want to brush up on your propulsion principles? Or perhaps you prefer torque? GoldieBlox describes what engineering and problem solving skills will be covered with each toy. The Pre-school Bundle helps your little ones to build fine motor, reading and spatial reasoning skills. Or we could try a zipline for ages 4+… GoldieBlox Zipline Action Figure teaches kids about engineering principles like suspension, all the while building confidence (and it’s ok to be afraid of heights).

How will these toys change the next generation of female inventors, entrepreneurs and engineers? Only time will tell, so let’s continue to challenge the minds of young ladies.


Photography by: Goldieblox

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